Скачать Lynda.com - Search Engine Optimization ( книгу / аудиокнигу ) бесплатно
Lynda.com - Search Engine Optimization
with Richard John Jenkins
Название: Search Engine Optimization
Дата выпуска: Июль 31 , 2006 г.
Официальная веб страница: http://betelgeize.org
Автор: David Rivers
Жанр: Обучающее видео
Продолжительность: 9 часов
Размер: 965 MB
Разрешение: 880 х 660
Видео кодек: QuickTime
Аудио кодек: MP3
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.
1. Getting Started
What is Search Engine Optimization?
What is Search Engine Marketing?
Target audience, goals, and skills required
Patience is a keyword to SEO success
2. Black Hat SEO/White Hat SEO
What is white hat SEO?
What is black hat SEO?
3. The Search Magician's Three Linking Rings
Searchers, search engines, and web sites
What kind of web theme are you?
4. The First Linking Ring: Know Your Searchers
Get inside the mind of the searcher
Secret searcher agent mind reading gizmo!
How searchers search (from broad to targeted)
The search needs of the searcher
See your site through your searcher's eyes
Searchers are not experts
5. The Second Linking Ring: Know the Search Engines & Directories
Quick overview: how search engines crawl, index, and rank pages
Search engine landscape
No search engine is an island
An SEO perspective of the major search engines and directories
Searching from mobile devices
6. SEO Tools: Browser Bars
Browser search tool bars
Google's search tool bar and page rank
7. SEO Tools: Keyword Research/Project Management
Google's suggest, term tool, and AdWord's keyword tools
Keyword Tracker and Keyword Discovery
Yahoo's keyword selector and view bids tools
Reference and organization tools
SEO project management tools
8. SEO Tools: Links, KDA, and Rank Checkers
Enquiro's search engine intelligence tools
Bruce Clay's SEO toolset part 1
Bruce Clay's SEO toolset part 2
We build pages' neat-o back link checker tool
9. SEO Tools: Code Checkers, & Web Site Analytics
WC3 HTML code validation tool
Web site analytics tools
10. Keywords: The Golden Key to Outstanding SEO
Types of keywords
Keywords' best friends are landing pages
Keywords and the long tail principle
Keyword competitive intelligence
Copyrighted material and cyber-plagiarism
11. The Third Linking Ring: Creating Search Friendly Web Sites
Putting it all together!
A trip to Los Angeles with web searchers, John and Julie
John and Julie's search keywords
John's search goal
Julie's search goal
Santa Monica carousel, a fan's site (SEO training site)
12. Before We Begin: Site Setup the Wrong Way
How not to set up a search friendly site
Spiders can't click, they're blind too!
Text! Text! Did I mention text?
13. SEO Hands-On: Site Setup in a Search Friendly Way
Santa Monica carousel fan site keyword research
Picking search friendly domain names
Search-friendly page titles
Search-friendly meta keywords and descriptions
Search-friendly body text
Search-friendly headings and specialized text
Search-friendly internal links
Search-friendly resources and site map page
Search-friendly landing pages
HTML code validation / KDA check
14. Optimized Web Pages: Submitting and Monitoring Page Rank
Track and log submissions ahead of time
Using site operator to check for indexing
Submitting to search engines
Submitting to directories
Monitoring page the hard and easy way
15. Santa Monica Carousel Fan Web Site
How is it ranking in the SERPs?
16. Link Building: The Company You Keep
It's not who you know, it's who recommends you!
Hubs and authorities
Keyword rich anchor text is key
How to request inbound links
Add URL trick
17. Top Ten SEO Lists
Top ten SEO tips, tools, mentors, and resource lists!
18. Errata, Corrections, & Updates
Errata, corrections, and updates
Our live site ranks!
Richard John Jenkins, founder of WebSearchEngineer.com is a search engine optimization and marketing specialist based in Santa Monica, California. Richard is a member of SEMPO (Search Engine Marketing Professionals Organization). He uses Bruce Clay's SEOToolSet and abides by Bruce Clay's SEO Code of Ethics for all of his SEO clients.
Richard brings years of experience and a wealth of multimedia and Web publishing knowledge to his SEO/SEM company and to the training he offers. For many years he was a top multimedia trainer at the American Film Institute in Hollywood. He was also a popular staff software evangelist for Macromedia Corporation and a successful business development manager for Corel Corporation.
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